Inbound leads can often fluctuate in quality and quantity – and are tough to predict. While inbound is a great source of leads once you get your marketing flywheel in motion, at the early stages or depending on the nature of product/service which you offer, it can take significant time and investment to start producing leads consistently. Pipedrive Integrations for Outbound Lead Generation The good news is that Pipedrive integrates with a full-blown ecosystem of tools that work seamlessly to add more leads to the top of your sales funnel and drive growth. In both cases, it is ideal to have the CRM act as the single source of truth that contains all the details of your communication with that prospect and serves as the system of record for your sales and marketing teams. Once you start your outbound campaign, the prospect can then be scored based on the level of interest shown and then moved to the “Sales Ready” pipeline when they have expressed interest in your product/ offering. A record may be created in Pipedrive to indicate that an outbound campaign is underway. Once the lead has crossed a qualification threshold, it moves to the “sales-ready” bucket (Marketing Qualified Lead) – and sales can then start working on the lead.Ĭorrespondingly, in your outbound funnel, your sales development team will work off a list of prospects identified from an “ ideal customer profile”. The marketing team/ automation system then starts nurturing the lead through email drips and progressively scoring the lead to collect more information and understand the level of pain, requirement, urgency, budget etc.
At this stage, you may not have any additional information apart from an email id and name. Your sales team can see that a lead has been created, but it is not yet a “sales-ready” lead. Pipedrive Integrations for Inbound Lead GenerationĬonclusion Pipedrive CRM as the Source of Truth for your Leadsīeyond just managing your sales process and pipeline, Pipedrive as a CRM is also an ideal system of record for all your interactions with your leads/ prospects.įor example, when a lead signs up for a webinar or downloads a white paper, a record will be automatically created in Pipedrive (and your marketing automation system if you use any). Pipedrive CRM as the Source of Truth for your Leads You need to add more fuel to the fire i.e add more leads to the left of the funnel and watch them flow down magically into customers and revenue. Once you have gotten this process setup, there is only one more ingredient to rapid growth. But once done, it can bring immense predictability to your entire sales forecasting. It takes a few weeks and iterations to get this right. Your sales reps know which deals to prioritize in order to hit quotas this month and the next. not moving forward or stuck at a certain stage. You become aware of deals which are rotting i.e. There is instant clarity on what every member of the team needs to do to move each prospect to the next stage. Your sales team picks the leads assigned to them and can focus on moving as many leads as far down the funnel as possible.Your marketing/ lead generation engine adds qualified leads to the left of the funnel.Once you have taken the time to think through your deal stages and implement the process in Pipedrive, magic begins to happen.Įach person on your team then has a simple objective: This identifies and defines the various stages that your prospective buyer will go through to convert from a lead to a sale. When you begin using Pipedrive CRM, it is important that you set up your deal stages right.
One of the killer benefits of using a CRM like Pipedrive is the strong focus on the sales process and the sales funnel view. Are you a salesperson using Pipedrive CRM and looking to integrate it with your lead generation tool for better productivity?
0 kommentar(er)
